via vimeo.com
Late last year I was interviewed by The Social Media Examiner on the future of the medium. In this nine-minute interview we discuss: why you need to have a presence on all social networks where your customers are spending time, how to use mixed messages to tailor your stories to different venues,how to measure social media metrics, why the different vectors of reach, engagement and reputation lead to trust and why it’s important to understand people & understand business.
Source: feedproxy.google.com
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